Typography in Hull

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The graphic design of the printed word

Most design agencies will not even list typography as a service. We do, as we recognise the importance in the design process of this much maligned and abused art. Typography is about the design of text, which covers a very wide range of things, be it brochures, posters, advertisements or web sites etc. Typography goes beyond the letters on screen or paper. It’s also concerned with the space around the text, the way it sits on the screen or page, and the size and proportions of those media. The art of typography changed greatly with the advent of the computer in the design process. Prior to this, type and image occupied their own spaces, often nicely juxtaposed, but rarely occupying the same space. Now type and imagery can offer an integrated and seamless graphic solution. However we also believe this has brought its own problems to the art of typography, with many old typographic skills being lost. At Hero Design we combine both, realising that although technology has created new opportunities for type and its part in design, it is never a substitute for inspiration, creativity and ideas.

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Typography in Hull

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Registered Office: Hero Design, 15 The Limes, South Cave, Brough, East Yorkshire, HU15 2FG.
Telephone: 01430 423125 Email: jon@herodesign.co.uk
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