Pinnacle are an organisation who are committed to helping maximise the success of an organisation by optimising the performance of the people within the organisation. Initially we looked to create an identity, our brief was for modern, professional and trustworthy values to be conveyed by the identity. The chosen logotype was a direct graphical play on the name of Pinnacle, simple in execution, but professional and modern. The style was developed in stationery, literature, direct mail and a website.

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