A dental practice based in Beverley, East Yorkshire. Our brief was to create an identity for the practice, including a name for it. So initially we worked on the concept of a name for the practice, exploring many concepts, but arriving eventually at ‘Perfect 32’. The thought process behind this name was that all adults should have 32 teeth and with proper dental care they should aim for 32 perfect teeth. The name was therefore deliberately aspirational and non traditional for most dental practices. We enhanced the name by developing a strapline ‘pursuing dental excellence’ which worked on two levels, one for the individual patient, and on another level for the practice itself to pursue professional excellence. The logotype was simple in execution, relying on typography and colour combination, which had a fresh and clean feel. The brand was developed in stationery, literature, signage, photography, website and press advertising, creating a truly consistent and cohesive corporate style to sell the practice to the public.

UK Graphic Designers
UK Graphic Design Services

Valid HTML 4.01 Transitional

Valid CSS!

follow us...

THIS WEBSITE USES COOKIES - You can change your browser settings to disable cookies but it may affect your experience of this website. Click here to find out more about our cookies and how we use them. If you continue to use this site without changing the settings, you consent to the use of the cookies. If at any time you change your mind, you can of course change the cookie settings in your browser.


Graphic Design in Hull from Hero Design


Registered Office: Hero Design, 15 The Limes, South Cave, Brough, East Yorkshire, HU15 2FG.
Telephone: 01430 423978 Email:
Registered in England No. 04196874 l VAT No. 721 3988 27
© 2016 - Hero Design Limited l
Site Map l Privacy & Cookies
Graphic Design in Hull from Hero Design