Mapplewell Dental Centre is a dental practice based in South Yorkshire. Our brief was to create a full identity system that reflected the modern and caring nature of the practice. The thought process behind the logotype was very much conceived by the ‘caring nature’ philosophy of the practice. Our idea was to show ‘caring’ by having two figures, one with its arm around the other to show a caring nature. This basic concept was developed until we ended up with the logotype you see, a very abstract version of the original concept. To embrace the modern nature of the practice, we used a sans serif font, developed a strapline ‘caring for you’ and used a vibrant blue and green as a colour palette. Subsequently we developed the identity system with stationery, practice signage and a literature package.

UK Graphic Designers
UK Graphic Design Services

Valid HTML 4.01 Transitional

Valid CSS!

follow us...


THIS WEBSITE USES COOKIES - You can change your browser settings to disable cookies but it may affect your experience of this website. Click here to find out more about our cookies and how we use them. If you continue to use this site without changing the settings, you consent to the use of the cookies. If at any time you change your mind, you can of course change the cookie settings in your browser.


Graphic Design in Hull from Hero Design


Registered Office: Hero Design, 15 The Limes, South Cave, Brough, East Yorkshire, HU15 2FG.
Telephone: 01430 423978 Email:
Registered in England No. 04196874 l VAT No. 721 3988 27
© 2016 - Hero Design Limited l
Site Map l Privacy & Cookies
Graphic Design in Hull from Hero Design