Insignia offer a bespoke gift, award and merchandise service. Our brief was to produce a corporate identity to reflect the values and aspirations of the client. Insignia engrave most of the corporate gifts they produce. We were inspired by this creating a logotype which reflected a traditional and classical feel. We used a serif caps font for the wording and further enhanced this with a’ signature’ feel by using the italics version of an ‘I’ as a backdrop to the main type. Colours were simple and precise, marrying black with a subtle soft green for the corporate colour palette. A full working range of stationery was produced where we enhanced the classical feel by the use of a ‘printers ornament’ as a graphical device in the stationery layout. A corporate brochure was also produced which doubled up as a ‘door opening’ direct mail piece.
Graphic Design in Hull from Hero Design