Fostering is a big issue in the country and particularly in the Hull area, where at one time there was an acute shortage of foster carers. Our brief was to increase awareness of fostering and generate enquiries from the public to become foster carers. We deliberately in our concepts set out to promote fostering as a positive thing. We achieved this by producing a strapline ‘Creating a brighter future’ and married this with a bright colourful colour palette. Our campaign was extensive in the Hull area covering press and radio advertising, press releases and outdoor media. We also produced a comprehensive literature pack in the housestyle for people making initial enquiries. The results were fantastic with enquiry rates reaching new heights for Hull Fostering and ultimately resulting in new foster carers for the city.
Graphic Design in Hull from Hero Design