Talking your customers’ language

Good copywriting is all about getting your message across in a clear and engaging way. It is also important to identify the audience you are speaking to, be it business to business or business/organisation to consumer. Good business to business copy is informative, focused and clear, talking in the correct tone of voice for a business audience. It is a real skill to make often complex and technical language in a business context, work hard and be effective. Writing for the consumer uses different skills, we talk about benefits and needs of the consumers that products or services are aimed at. We have to grab customers' attention, develop interest and convert that interest into an action. In a different consumer sense we also have a large depth of experience in writing for the consumer for public sector organisations. The direction and content of the copy is critical when communicating information which is intended to inform, educate and instruct. Writing for the internet is also a different art, optimised web copy can be highly effective. Our writing for the internet can provide fresh web content, from blogs to articles to SEO web pages.

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Copywriting in Hull

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Copywriting in Hull

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