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Biomet Merck use state-of-the-art engineering processes to design and manufacture orthopaedic implants. Our brief was to create an integrated, coherent literature package to sell these implants to the medical world. The implants are divided into various product categories, we identified this by employing a colour coded system within the literature range. Our next task was to photograph all of the different products within the range. We deliberately tried to bring a dramatic nature to the photography with sharp lighting on the product and use of strong colours on the background to each product. The other major aspect to this work was the illustration work undertaken to accompany the photography, which illustrated the implant products in use. To accompany the product literature range we also produced a range of surgical technique manuals which were used to guide surgeons in the use of the Biomet Merck product range. This was a major project for ourselves which showed our abilities particularly in photography and illustration and our ability to understand and produce highly technical material.

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